Core Values
Our Values are the foundation of what we are as a company. Because we believe everyone should have a voice, we polled our 600+ employees to find out how they saw 4Front. We are:
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Excellence
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People
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Integrity
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Courage
At 4Front, we encourage you to be yourself. We value different perspectives, unique identities, experiences and backgrounds because that’s what enables us to find creative solutions to tough challenges and deliver the best cannabis has to offer. Since 2011, we’ve fostered a unique culture made up of some of the brightest minds, who have been an instrumental part of our success and continue to contribute different perspectives that add value at every level of our organization.
Our Values are the foundation of what we are as a company. Because we believe everyone should have a voice, we polled our 600+ employees to find out how they saw 4Front. We are:
Excellence, People, Integrity and Courage. We’ve grown through the years, but our principles and mission have always stayed the same. Our commitment to the entrepreneurial spirit, professionalism, respect, safety, and leadership have been the core of our success and will remain with us, no matter the heights we reach.
Reflected in product quality, value & satisfaction and the services that we provide to our guests, vendors and each other. We insist on excellence in the environment and infrastructure of our cultivation, distribution and retail sites and all the processes that we follow daily. Excellence is Epic.
People are our top priority. We are here to inspire each other. We are developing our future leaders and helping them establish a career path. As an equal opportunity employer, we are committed to creating a more diverse and inclusive workforce. People are our greatest asset, which is why we are calling on all visionaries, doers and change makers. Epic is empowering you to achieve your goals and objectives.
Integrity is one of our core values that permeates everything we do at 4Front. Integrity in our products and experience and making the health and that of our families and consumers a priority. We hold each other accountable, and commit to a focus on continuous improvement and making how we communicate within our communities a priority. We take a great deal of pride in the quality and consistency of our products, interactions and experience wherever you may find us.
We are a team of fast movers and game-changers and that takes courage. Courage to push the boundaries of what those in the industry see as possible, and the courage to make a positive impact on the local communities we operate in.
People and passion are at the heart of everything we do, with our growing national team spanning numerous departments and disciplines and our core values shaping our culture and supporting our mission and vision. We encourage internal promotions (68 in 2021 alone). We offer health benefits, leadership training, employee discounts and up to 25 days of paid leave. We support local charities that are near and dear to our communities and offer state relocations across our retail, cultivation and manufacturing departments.
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